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Haldane Fisher launch new Corporate Identity

as part of company branding roll-out

Article photo

Monday 14 November 2016

Haldane Fisher are delighted to officially launch our new Corporate Identity.

Having created a stand-alone Plumbmaster brand to represent the strengthened Plumbing & Heating side of the business, the opportunity existed to correctly evolve the parent builder’s merchant corporate identity.

The challenge with doing this was to remove Plumbing from the builders merchant strapline, improve and strengthen aesthetics whilst strengthening the synergy between the Plumbing & Heating brand and the overall building & timber merchant business.

With the branding, there is a synergy between the new Haldane Fisher logo and the Plumbmaster logo, using the same font, but all in upper case lettering.

By incorporating the ‘cut’ elements from the Plumbmaster branding into the letters ‘H’ of Haldane Fisher and strengthening the colour of the red slightly, this has enabled us to remove the white keyline from around the edges of the lettering, giving it a stronger look and feel.